Creative professionals, such as writers, photographers, artists, and graphic designers may face unique challenges in branding and marketing in the online space. One important part of your brand is how you market yourself on social media.
Start with a Solid Website
Your website is the hub for your online marketing, because it is the online presence most likely to show up in search engine results, and you can use your website to direct your audience to your social media accounts.
If you have a website, it's likely because you're looking for ways to advertise a product or service. A website is an excellent marketing tool because it gives you the ability to reach an audience that you would have never had access to if you stayed purely on the local level. However, although you may have a website, you might not be generating the kind of traffic that you're looking for.